Nintendo Takes E3 By Trading Conference for Community at the Nintendo World Championships

Nintendo announced their E3 plans today with a quirky video confirming the return of their Digital Event which they tried out at last year’s E3. The Digital Event was a souped up version of Nintendo’s beloved Nintendo Direct series that included humorous sketches and developer interviews in favor of President Satoru Iwata speaking clumsy English for thirty minutes straight. Nintendo intends to bring back the Digital Event in addition to the long-forgotten awaited Nintendo World Championships from 1990.

The revival of the World Championships seems to be riding on the success of last year’s Super Smash Bros. Invitational, a promotional tournament where 16 of the top Smash players competed by playing a demo build of the unreleased Super Smash Bros. for Wii U. While this tournament was an overwhelming success, this year Nintendo seems to extend their reach to the stars above by holding a more inclusive tournament.

Many people criticized Nintendo for not holding a press conference the past couple of years. However, I’d argue that Nintendo’s presence at E3 is bigger than ever and their direct engagement with the community will serve them far more in creating lifelong fans. I’m certainly proud to be one of them.

No, he’s not actual fired. #trintroll

Written by Marcus Garrett

Marcus created Top Shelf Gaming to celebrate the awesome things about the video game industry while challenging the areas of the video game community that could be improved. He loves playing guitar and eating tacos, but never at the same time.

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