Blizzard’s WoW Token: Exchanging Gold for Game Time

On Monday, Blizzard announced the WoW Token for World of Warcraft, a new in-game item that players can exchange for game time. The WoW Token is an in-game item purchasable through the in-game shop that lets players trade gold for 30 days of game time.   This Token can then be spent by the buyer or be marketed on the Auction House for gold. If the Token is sold in game, it becomes soulbound, and can no longer be traded or sold between players.

The WoW Token will mirror supply and demand, which is healthy for a server’s economy. Right now, the price of a WoW Token in the in game shop is unavailable, but will be announced soon.

Some players may take issue that they themselves are unable to set the price for WoW Tokens. However, Blizzard feels that by objectively setting a price for the Tokens, they are ensuring fairness. This also prevents players from cornering the market on the Auction House and making WoW Tokens virtually unattainable.

Many are comparing this implementation to EVE Online’s PLEX system where players can buy 30 days of game time using EVE Online’s in game currency, ISK. This system was also utilized in Wildstar through their CREDD system.

But why is Blizzard announcing the WoW Token now? Players have long expressed a way to get gold that doesn’t involve third-party gold sellers. Those who do purchase gold through these sellers are often given a ban. Because this provides players a secure means to acquire gold, theoretically, there will be less bans issued out due to players buying gold through unauthorized sellers.

This is definitely a step in the right direction – it’s theoretically a way for players to have a safe and reliable way to obtain gold without having to go to the third-party dark corners of the internet.

I took to Twitter today and asked friends their thoughts on the WoW Token. They were very positive.

For others who sit luxuriously on mounds of gold like Scrooge McDuck, the WoW Token can be a way for them to give back to the Warcraft community. As Professor Putricide says, this is good news everyone! The WoW Token is a new means for players to get their game on. It lets the community continue playing, and that’s something we can all agree is good.

I’d love to hear what you think too!  Hit me up on Twitter at deevs_oc.


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Written by Deva M. Gregory

Deva is a fiction writer, actor, and honorary Krogan from the Pacific Northwest. Her favorite companies include Blizzard Entertainment and Bioware. She is still waiting for her Hogwarts letter, but will also settle for the Tardis landing in her front yard. You can read more about her at

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